My Story,

As a GenXer, I experienced several great jobs at global tech companies. As a U.S. sales rep during the Internet boom that included installing ISPs - T1 Lines, observing zero long distance charges to emerging computer products i.e. the first tablet, digital phones, and wall TV's, I realized that technology would redefine business and the workforce that would change how we looked at our careers forever. My work experiences helped me to shape my consulting practice, and also stand out as a visionary leader by teaching digital skills that provide executives a competitive edge in the job market and business. From Global Fortune companies to privately held companies...

I asked myself one day, where to next? I made the decision to become an entrepreneur and found my "Why" for doing so. I officially opened my doors for business in 2011. Before that, I had a side hustle writing resumes and offering personal branding services since 2008 while working full time. My resume work is published in 4 publications and I co-authored 2 career books - one which I branded the title "101 Ways to Compete in a Job Search." What I didn't know then, that I've known since is that the career shifts like I had experienced would become the new normal for work and business over the next decade, meaning – careers would become less predictable, more fragmented, and demand more skills – technical skills.

I shaped my business formally in 2011 to serve growing businesses and high performing executives who I could help get to the other side.

I have helped hundreds of executives market and advertise their companies, rebrand themselves, and also find new career opportunities through my accredited, forward-thinking, one to one coaching programs, business consulting, group masterminds, speaking, and social media training. Some have even chosen to leave their corporates jobs and start a business like I did.

If you are looking for a well established, accomplished executive career coach and business leader who has also invested in numerous workplace studies, digital training, and certification programs to fully understand careers, leadership, and the online landscape for the new workplace and 21st Century business, then I'm your gal, and I would love the opportunity to work with you. 

Sincerely,

Loretta Peters

CEO, Brand Strategist